hrvatski

Web Wine Marketing: Theory and Practice

Key factors which had an influence to changes in world market, including technology and globalization, can be showed as four specific powers, which can form new digital era including digitalization and connectivity, forming new shapes of mediators and adjusting to customers wishes. Following appearance of those trends there is a new form of sales on the wine market, using Internet as communication and transaction channel.

e-marketing; wine; web site; e-shop

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