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Multilingualism in Companies - a Precondition for Successful Entry into the Global Market (CROSBI ID 570868)

Prilog sa skupa u zborniku | stručni rad | međunarodna recenzija

Vulić, Vesna Multilingualism in Companies - a Precondition for Successful Entry into the Global Market // 2nd International Conference "Vallis Aurea" / Katalinić, Branko (ur.). Požega: Veleučilište u Požegi, 2010. str. 1535-1539

Podaci o odgovornosti

Vulić, Vesna

engleski

Multilingualism in Companies - a Precondition for Successful Entry into the Global Market

This paper deals with the importance of the recognition and development of successful language strategies in companies in order to create a more competitive and highly skilled workforce. In order to achieve this goal, measures at national, regional and company level should be envisaged. Multilingualism not only promotes openness and mutual understanding but also opens doors to new markets and business opportunities. Investing in language skills to ensure a supply of highly qualified employees is crucial to fully benefit from the global market.

multilingualism ; communication ; objective ; language strategies ; business

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Podaci o prilogu

1535-1539.

2010.

objavljeno

Podaci o matičnoj publikaciji

2nd International Conference "Vallis Aurea"

Katalinić, Branko

Požega: Veleučilište u Požegi

978-953-7744-06-9

Podaci o skupu

2nd International Conference "Vallis Aurea" focus on :regional development

predavanje

03.09.2010-03.09.2010

Požega, Hrvatska

Povezanost rada

Filologija