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Mrkonjić, Zrinka ; Plantić Tadić, Diana ; Ivanković, Jadranka
Social Responsibility as a Brand Feature within the Re-branding Process: Case from Croatian Market // Proceedings 20th International Symposium on Quality, "Quality - Yesterday, Today, Tomorrow" Pula, 2019. / Drljača, Miroslav (ur.). Sveta Nedelja: Hrvatsko društvo menadžera kvalitete, 2019. str. 111-120 |
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Ivanković, Jadranka ; Plantić Tadić, Diana ; Pavličić, Moreno
The Role of Customer Relationship Management in Luxury Hotels in The Republic of Croatia // Mediterranean Issues, Book 2 "Reflections on the Mediterranean" / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Ramljak, Ozana (ur.). Sveti Ivan Zelina: Institut društvenih znanosti Ivo Pilar ; Sveučilište Vern ; Hrvatska akademija znanosti i umjetnosti (HAZU) ; EMAN, 2019. str. 147-158 |
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Ivanković, Jadranka ; Hodak, Zlatko
The Role of Destination Management in The Development of Tourism on The Croatian Islands // Mediterranean Issues, Book 2 "Reflections on the Mediterranean" / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Ramljak, Ozana (ur.). Sveti Ivan Zelina: Institut društvenih znanosti Ivo Pilar ; Sveučilište Vern ; Hrvatska akademija znanosti i umjetnosti (HAZU) ; EMAN, 2019. str. 135-145 |
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Ivanković, Jadranka ; Plantić Tadić, Diana ; Fišer, Matea
Potential of Crowdfunding as a Financial and Marketing Instrument in the Republic of Croatia // Economic and social development / Veselica, Rozana ; Dukic, Gordana ; Hammes, Khalid (ur.). 2018. str. 376-385 |
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Plantić Tadić, Diana ; Ivanković, Jadranka ; Mrkonjić, Zrinka
Influence on Decision-Making Process for Mobile Models and Phone Tariff Options: Case of Children Population // Book of Proceedings, 36th International Scientific Conference on Economic and Social Development / Veselica, Rozana ; Dukic, Gordana ; Hammes, Khalid (ur.). Varaždin: VADEA, 2018. str. 419-427 |
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Kovac Walaitis, Blanka ; Ivanković, Jadranka ; Avdić, Azra
Internet tools in communication development role of small and medium enterprises in Croatia // 20th International Scientific Conference on Economic and Social Development - Book of Proceedings / Yongqiang, Li ; Hunjet, Anica ; Rončević, Ante (ur.). Varaždin: VADEA, 2017. str. 683-692 |
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Ivanković, Jadranka ; Dawidowsky Mamić, Maja ; Cvetković, Daniel
Analiza preferencija mladih kao polazište za razvoj marketing programa // Kvaliteta čini razliku : 17. međunarodni simpozij o kvaliteti, zbornik radova. = Quality makes a difference : 17th international symposium on quality, proceedings / Drljača, Miroslav (ur.). Zagreb: Hrvatsko društvo menadžera kvalitete, 2016. str. 1-11 |
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Ivanković, Jadranka ; Dawidowsky Mamić, Maja ; Majić, Martina
Eating habits of young people as the basis for new product development // International journal of multidisciplinarity in business and science, 2 (2014), 2; 76-80 |
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Ivanković, Jadranka ; Šafarić, Dario ; Majić, Martina
Change management in integrated marketing communications strategy: a case of "Media-Soft" company // Book of Papers, Selected papers presented at 3rd International M-Sphere Conference / Babić Hodović, V. ; Čičić, M. ; Fairer-Wessels, F. et al. (ur.). Zagreb: Accent Press, 2014. str. 264-269 |
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Ivanković, Jadranka ; Brkić, Marija ; Bautović, Mirjana
Comparison of Word-of-Mouth and Viral Marketing Channels in Marketing Communication // 2014 M-sphere book of papers : selected papers presented et 3rd international M-Sphere conference for multidisciplinarity in business and science / Babić Hodović, V. ; Čičić, M. ; Fairer-Wessels, F. et al. (ur.). Zagreb: Accent Press, 2014. str. 279-285 |
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