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Kvasina, Antonija ; Crnjak-Karanović, Biljana ; Dorotić, Matilda
INTERNATIONALIZATION PROCEESS OF FIRMS - GUIDELINES FOR CROATIAN SMEs // Proceedings of the 24th CROMAR Congress MARKETING THEORY AND PRACTICE- BUILDING BRIDGES AND FOSTERING COLLABORATION / Mihić Mirela (ur.). Split: Univeristy of Split, FACULTY OF ECONOMICS, 2015. str. 139-165
Alfirević, Nikša ; Pavičić, Jurica ; Dorotić, Matilda ; Križman Pavlović, Danijela
Local civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis // Ekonomska istraživanja, 28 (2015), 1; 45-62. doi: 10.1080/1331677X.2015.1022389
Alfirević, N. ; Dorotić, M. ; Hajdić, M.
Novel customer collaboration and networking tools for cultivating external information // Proceedings of the 9th IFKAD (International Forum on Knowledge Asset Dynamics): Knowledge and Management Models for Sustainable Growth / Carlucci, D. ; Spender, J.C. ; Schiuma, G. (ur.). Institute of Knowledge Asset Management, Arts for Business Institute & University of Basilicata, 2014. str. 1334-1345
Bijmolt, Tammo H.A. ; Dorotić, Matilda ; Verhoef, Peter C.
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design. Hanover (MA): Now Publishers Inc., 2011
Dorotić, Matilda ; Bijmolt, Tammo H.A. ; Verhoef, Peter C.
Loyalty Programmes: Current Knowledge and Research Directions // International journal of management reviews, 14 (2011), 217-237. doi: 10.1111/j.1468-2370.2011.00314.x
Dorotić, Matilda ; Verhoef, Peter C. ; Bijmolt, Tammo H.A.
Reward Redemption Momentum In A Continuous Loyalty Program // Proceedings of the 40th EMAC conference: The Day After – Inspiration, Innovation, Implementation. Ljubljana: University of Ljubljana, Slovenia, 2011
Dorotić, Matilda, ; Fok, Dennis ; Verhoef, Peter C. ; Bijmolt, Tammo H. A.
Do vendors benefit from promotions in a multi-vendor loyalty program? // Marketing letters, 22 (2011), 341-356. doi: 10.1007/s11002-010-9128-8
Dorotić, Matilda
The Influence of Marketing Instruments and Rewarding on Cardholders’ Behavior in Coalition Loyalty Programs / prof.dr.sc. Peter C. Verhoef i prof.dr.sc. Tammo H.A. Bijmolt (mentor);
Groningen, Kraljevina Nizozemska, . 2010
Hoyer, Wayne D. ; Chandy, Rajesh ; Dorotić, Matilda ; Krafft, Manfred ; Singh, Siddharth S.
Consumer Cocreation in New Product Development // Journal of service research, 13 (2010), 3; 283-296. doi: 10.1177/1094670510375604
Verhoef, Peter C ; Van Doorn, Jenny ; Dorotic, Matilda
Customer Value Management: An Overview and Research Agenda // Marketing (München. International ed.), 3 (2007), 2; 105-120