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 Bibliografske baze podataka

Matilda Dorotić
(274223)

 
 
 
Verzija za printanje   
 
  Autorske knjige
 

1. Bijmolt, Tammo H.A.; Dorotić, Matilda; Verhoef, Peter C.
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design .
Hanover, MA, USA : Foundations and Trends in Marketing, Now Publishers, 2011 (monografija). URL link to work
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  Izvorni znanstveni i pregledni radovi u CC časopisima
 

1. Hoyer, Wayne D.; Chandy, Rajesh; Dorotić, Matilda; Krafft, Manfred; Singh, Siddharth S.
Consumer Cocreation in New Product Development. // Journal of service research. 13 (2010) , 3; 283-296 (članak, znanstveni). prilozen text radaURL link to workURL link to work
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  Radovi prihvaćeni za objavljivanje u CC časopisima
 

1. Dorotić, Matilda; Bijmolt, Tammo H.A.; Verhoef, Peter C.
Loyalty Programmes: Current Knowledge and Research Directions. // International journal of management reviews. (2011) (prihvaćen za objavljivanje). URL link to work

2. Dorotić, Matilda,; Fok, Dennis; Verhoef, Peter C.; Bijmolt, Tammo H. A.
Do vendors benefit from promotions in a multi-vendor loyalty program?. // Marketing letters. (2010) (prihvaćen za objavljivanje). URL link to work
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  Znanstveni radovi u drugim časopisima
 

1. Alfirević, Nikša; Pavičić, Jurica; Dorotić, Matilda; Križman Pavlović, Danijela.
Local civil-mindedness on the Internet as the basis for fundraising segmentation: sociological, marketing determinants and the empirical analysis. // Economic Research-Ekonomska istraživanja. 28 (2015) , 1; 45-62 (članak, znanstveni). URL link to workURL link to work

2. Verhoef, Peter C; Van Doorn, Jenny; Dorotic, Matilda.
Customer Value Management: An Overview and Research Agenda. // Marketing Journal of Research and Management (Marketing JRM). 3 (2007) , 2; 105-120 (pregledni rad, znanstveni). prilozen text rada
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  Znanstveni radovi u zbornicima skupova s međunar.rec.
 

1. Kvasina, Antonija; Crnjak-Karanović, Biljana; Dorotić, Matilda.
INTERNATIONALIZATION PROCEESS OF FIRMS - GUIDELINES FOR CROATIAN SMEs // Proceedings of the 24th CROMAR Congress MARKETING THEORY AND PRACTICE- BUILDING BRIDGES AND FOSTERING COLLABORATION / Mihić Mirela (ur.).
Split : Univeristy of Split, FACULTY OF ECONOMICS, 2015. 139-165 (predavanje,međunarodna recenzija,objavljeni rad,znanstveni).

2. Alfirević, N.; Dorotić, M.; Hajdić, M.
Novel customer collaboration and networking tools for cultivating external information // Proceedings of the 9th IFKAD (International Forum on Knowledge Asset Dynamics): Knowledge and Management Models for Sustainable Growth / Carlucci, D. ; Spender, J.C. ; Schiuma, G. (ur.).
Basilicata : Institute of Knowledge Asset Management, Arts for Business Institute & University of Basilicata, 2014. 1334-1345 (predavanje,međunarodna recenzija,objavljeni rad,znanstveni).

3. Dorotić, Matilda; Verhoef, Peter C.; Bijmolt, Tammo H.A.
Reward Redemption Momentum In A Continuous Loyalty Program // Proceedings of the 40th EMAC conference: The Day After – Inspiration, Innovation, Implementation.
Ljubljana : University of Ljubljana, Slovenia (predavanje,međunarodna recenzija,objavljeni rad,znanstveni).
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  Disertacije
 

1. Dorotić, Matilda.
The Influence of Marketing Instruments and Rewarding on Cardholders’ Behavior in Coalition Loyalty Programs / doktorska disertacija.
Groningen, Kraljevina Nizozemska : Faculty of Economics and Business, 02.12. 2010, 124 str. Voditelj: prof.dr.sc. Peter C. Verhoef i prof.dr.sc. Tammo H.A. Bijmolt.prilozen text radaURL link to work
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