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Advances in Advertising Research (Vol. V) / Bušljeta Banks, Ivana ; De Pelsmacker, Patrick ; Okazaki, Shintaro (ur.)
Wiesbaden: Springer, 2015. doi: 10.1007/978-3-658-08132-4
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads // Advances in Advertising Research (Vol. VI) / Verlegh, Peeter ; Voorveld, Hilde ; Eisend, Martin (ur.). Wiesbaden: Springer, 2015. str. 163-177 doi: 10.1007/978-3-658-10558-7_14
Bušljeta Banks, Ivana ; Dens, Nathalie ; De Pelsmacker, Patrick
The influence of gender on the effectiveness of probability markers in advertising // International journal of advertising, 35 (2015), 4; 682-705. doi: 10.1080/02650487.2015.1075300
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick
Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising // Journal of advertising, 43 (2014), 2; 196-209. doi: 10.1080/00913367.2013.846241
Kemeter, Katarina ; Bušljeta Banks, Ivana
KAKO MARKERI VJEROJATNOSTI UTJEČU NA STAV O BRENDU I NAMJERI KUPNJE KROZ KOLEKTIVISTIČKE ILI INDIVIDUALISTIČKE APELE // Praktični menadžment, 4 (2013), 2; 7-17
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis // Advances in Advertising Research (Vol. IV) / Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro (ur.). Wiesbaden: Springer, 2013. str. 299-312 doi: 10.1007/978-3-658-02365-2_23
Bušljeta Banks, Ivana ; De Pelsmacker, Patrick
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.). Cheltenham: Edward Elgar Publishing, 2012. str. 376-398
Debeljak, Jelena ; Krkač, Kristijan ; Bušljeta Banks, Ivana
Acquiring CSR practices: from deception to authenticity // Social Responsibility Journal, 7 (2011), 1; 5-22. doi: 10.1108/17471111111114503
Babić, Ana ; Martinović, Maja ; Bušljeta Banks, Ivana
Customer Relationship Management as a Competitive Advantage of Educational Institutions // Zbornik 27. međunarodne konference o razvoju organizacijskih znanosti, Znanje za trajnostni razvoj Proceedings of the 27th International Conference on Organizational Science Development, Knowledge for sustainable development / Rajkovič, Vladislav ; Jereb, Eva ; Kern, Tomaž et al. (ur.). Maribor: Moderna organizacija, 2008. str. 121-126
