crta
Hrvatska znanstvena Sekcija img
bibliografija
3 gif
 Naslovna
 O projektu
 FAQ
 Kontakt
4 gif
Pregledavanje radova
Jednostavno pretraživanje
Napredno pretraživanje
Skupni podaci
Upis novih radova
Upute
Ispravci prijavljenih radova
Ostale bibliografije
Slični projekti
 Bibliografske baze podataka

Ivana Bušljeta Banks
(287036)

 
 
 
Verzija za printanje   
 
  Uredničke knjige
 

1. Advances in Advertising Research (Vol. V) / Bušljeta Banks, Ivana; De Pelsmacker, Patrick; Okazaki, Shintaro (ur.).
Wiesbaden : Springer Fachmedien Wiesbaden eBook ISBN 978-3-658-08132-4 DOI 10.1007/978-3-658-08132-4 Hardcover ISBN 978-3-658-08131-7 Softcover ISBN 978-3-658-14090-8 Edition Number 1 Number of Pages XI, 330 Number of Illustrations 33 b/w illustrations Topics, 2015 (zbornik). URL link to work
Vrh
 
  Poglavlja u knjizi
 

1. Bušljeta Banks, Ivana; De Pelsmacker, Patrick.
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis of Belgian Ads // Advances in Advertising Research (Vol. VI) / Verlegh, Peeter ; Voorveld, Hilde ; Eisend, Martin (ur.).
Wiesbaden : Springer Fachmedien Wiesbaden, 2015. Str. 163-177. URL link to work

2. Bušljeta Banks, Ivana; De Pelsmacker, Patrick.
An Examination of the Current Usage of Probability Markers in Print Advertising: A Content Analysis // Advances in Advertising Research (Vol. IV) / Rosengren, Sara ; Dahlén, Micael ; Okazaki, Shintaro (ur.).
Wiesbaden : Springer Fachmedien Wiesbaden, 2013. Str. 299-312. URL link to work

3. Bušljeta Banks, Ivana; De Pelsmacker, Patrick.
Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity // Handbook of Research on International Advertising / Okazaki, Shintaro (ur.).
Chelteham : Edward Elgar Publishing, 2012. Str. 376-398. URL link to work
Vrh
 
  Izvorni znanstveni i pregledni radovi u CC časopisima
 

1. Bušljeta Banks, Ivana; Dens, Nathalie; De Pelsmacker, Patrick.
The influence of gender on the effectiveness of probability markers in advertising. // International Journal of Advertising. 35 (2015) , 4; 682-705 (članak, znanstveni). URL link to workURL link to work

2. Bušljeta Banks, Ivana; De Pelsmacker, Patrick.
Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising. // Journal of Advertising. 43 (2014) , 2; 196-209 (članak, znanstveni). URL link to workURL link to work
Vrh
 
  Znanstveni radovi u drugim časopisima
 

1. Kemeter, Katarina; Bušljeta Banks, Ivana.
KAKO MARKERI VJEROJATNOSTI UTJEČU NA STAV O BRENDU I NAMJERI KUPNJE KROZ KOLEKTIVISTIČKE ILI INDIVIDUALISTIČKE APELE. // Praktični menadžment : stručni časopis za teoriju i praksu menadžmenta. 4 (2013) , 2; 7-17 (članak, znanstveni). URL link to work

2. Debeljak, Jelena; Krkač, Kristijan; Bušljeta Banks, Ivana.
Acquiring CSR practices: from deception to authenticity. // Social Responsibility Journal. 7 (2011) , 1; 5-22 (članak, znanstveni). URL link to workURL link to work
Vrh
 
  Znanstveni radovi u zbornicima skupova s međunar.rec.
 

1. Jurković, Majić, Olivera; Martinović, Maja; Bušljeta Banks, Ivana.
PRODUCTION OF CROATIAN HALAL PRODUCTS AS A RESULT OF MONITORING CONSUMER BEHAVIOR // International Journal of Management Cases / Davies, Barry J. ; Vignali, Claudio ; Vranešević, Tihomir (ur.).
Gloucestershire, UK : Access Press UK, 2008. 158-168 (predavanje,međunarodna recenzija,objavljeni rad,znanstveni). prilozen text rada
Vrh
 
upomoc
foot_4