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Borovac Zekan, Senka
Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age. Porto, Portugal: IGI Global, 2024. doi: DOI: 10.4018/979-8-3693-1231-5.ch011
Brajević, Slađana; Borovac Zekan, Senka; Marčić, Stanko
Spotting the Silver Lining: How Family Firms Turn Crises into Opportunities // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today" / Oliver Filiposki, Dejan Metodijeski and Dragan Zlatović (ur.). Šibenik: Veleučilište u Šibeniku, 2023. str. 262.-270
Kawka, Tomasz; Borovac Zekan, Senka
Preferences of Generation Z at the beginning of professional careers on the example of Polish and Croatian students // Scientific Papers - Silesian University of Technology. Organization & Management, (2023), 187; 201-220. doi: 10.29119/1641-3466.2023.187.11
Scalabrini, Elaine; Ferreira, Jessica; Borovac Zekan, Senka; Fernandes, Paula Odete
Destination Image Through TripAdvisor´s Reviews Analysis // Communication Design and Branding: A Multidisciplinary Approach. New York: Springer Cham, 2023. str. 205.-221. doi: 10.1007/978-3-031-35385-7
Barbosa, Belem ; Ramón Saura, Jose ; Borovac Zekan, Senka ; Ribeiro-Soriano, Domingo
Defining content marketing and its influence on online user, behavior: a data-driven prescriptive analytics method // Annals of operations research, 322 (2023), 2; 1-26. doi: 10.1007/s10479-023-05261-1
Borovac Zekan, Senka; Borowska-Pietrzak, Agata; Palada, Marina
The Impact of Digitalization on future leaders Skills // Proceedings of 6th International Scientific and Professional Conference "The Challenges of Today" / Oliver Filiposki, Dejan Metodijeski and Dragan Zlatović (ur.). Šibenik: Veleučilište u Šibeniku, 2023. str. 83.-94
Borovac Zekan, Senka ; Dadić, Mario ; Tomić, Ivana
THE GLOBAL CRISIS AS A CHANCE: TURNING CHALLENGES INTO OPPORTUNITIES // Contemporary Issues in Economy & Technology – CIET 2022. 2022. str. 115-122
Senka Borovac Zekan
STUDENTS' ATTITUDES TOWARDS ONLINE LEARNING // Social science development journal, 7 (2022), 30; 183-187. doi: 10.31567/ssd.608
Rakušić Cvrtak, Katja ; Borovac Zekan, Senka ; Pivčević Vranješ, Karmen.
Franchising as a strategy of entering foreign markets in the hotel industry // Social science development journal, 7 (2022), 29; 171-183. doi: 10.31567/ssd.532
Borovac Zekan, Senka ; Gabrić, Katarina
Neverbalna komunikacija kao alat uvjeravanja u javnom nastupu // Zbornik radova Veleučilišta u Šibeniku, 15 (2021), 3-4; 143-158. doi: 10.51650/ezrvs.15.3-4.11
