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Plazibat, Ivana; Marunica, Stipe
SOCIAL MEDIA RETAIL // 94th International Scientific Conference on Economic and Social Development - "The Dark Side of Management and Governance: power, ideology, tensions, and destructive traits" (XI. OFEL) : Book of Proceedings. Dubrovnik : Zagreb : Varaždin: Varazdin Development and Entrepreneurship Agency ; University North ; CIRU – Governance Research and Development Centre ; University of Dubrovnik, 2023. str. 271-285
Rakušić Cvrtak, Katja ; Perkušić Malkoč, Danijela ; Plazibat, Ivana
Generation z online behaviour when purchasing fashion products – the case of Croatia // CIET - CONTEMPORARY ISSUES IN ECONOMY & TECHNOLOGY. 2022. str. 144-156
Rakušić Cvrtak, Katja ; Plazibat, Ivana ; Lucija, Bilić
Negative consumer experiences in online shopping // Economic and social development / Tipurić, Darko ; Krajnović, Ana ; Recker, Nicholas (ur.). 2022. str. 88-96
Rakušić Cvrtak, Katja ; Plazibat, Ivana ; Lozančić, Klaudia
CONSUMER PERCEPTIONS OF FAIR TRADE PRODUCTS // Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2022: Commodity prices and the global economy. 2022. str. 161-176
Cvrtak Rakušić, Katja ; Plazibat, Ivana ; Lozančić, Klaudija
Consumer perceptions of Fair trade products // Proceedings of The International Scientific Conference TRADE PERSPECTIVES 2022: Commodity prices and the global economy Zagreb, Croatia, 24th and 25th November 2022 / Baković, T. ; Naletina, D. ; Petljak, K. (ur.). Zagreb: Faculty of Economics and Business Zagreb & Croatian Chamber of Economy, 2022, 2022. str. 161-177
Plazibat, Ivana ; Soucie, Sanda
DO YOUNG CROATIAN CONSUMERS REALLY CARE IF THEY BUY ORIGINAL OR FAKE ITEMS? // Conference proceedings, CIET 2022, Contemporary issues in economy and technology. 2022. str. 156-169
Rakusic Cvrtak, Katja ; Perkusic Malkoč, Danijela ; Plazibat, Ivana
Generation Z online behaviour when purchasing fasion products // Conference proceedings, CIET 2022, Contemporary issues in economy and technology. 2022. str. 144-156
Plazibat, Ivana ; Gašperov, Lorena ; Petričević, Duje
Nudging technique in retail: increasing consumer consumption // Journal of corporate governance, insurance and risk management, 8 (2021), 2; 11-20. doi: 10.51410/jcgirm.8.2.2
Plazibat, I., Marunica, S.
The influence of gender in m-retail purchasing patterns // 9th International Scientific Symposium „Region, Entrepreneurship, Development” (former Economy of Eastern Croatia – Vision and Growth). 2020. str. 719-728
Plazibat, Ivana ; Grgurica, Nenad
Importance of E-customes in International trade // Contemporary issues in economy and technology 2020 / Kovačević, Tonko ; Akrap, Ivan (ur.). Split: Sveučilišni odjel za stručne studije Sveučilišta u Splitu, 2020. str. 55-64