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Neuromarketing: istraživačke perspektive i izazovi
suradnik
Važnost organizacijske predanosti u ponašanju zaposlenika
suradnik
Generacija Z u fokusu neprofitnog marketinga
suradnik
Naziv
Akcije
Leko Šimić, Mirna; Pap Vorkapić, Ana; Bilandžić Tanasić, Karla
NONPROFIT ADVERTISING APPEALS – HOW DO THEY IMPACT GENERATION Z PROSOCIAL BEHAVIOR? EXPERIMENTAL SURVEY STUDY IN CROATIA // Proceedings of the 28th CROMAR Congress “Marketing in Multiverse: From Real to Virtual” / Leko Šimić, Mirna; pap Vorkapić, Ana; Tanasić Bilandžić, Karla (ur.). Pula i Zagreb: Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirković"; Croatian Academy of Sciences and Arts, 2024. str. 143-160
Bašan, Lorena; Jerković, Barbara; Šimičić Katarina; Ham, Marija; Pap Vorkapić, Ana
Social media influencers as co-creators of the tourist destination value // 7th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2023 Conference Proceedings: Engagement & Empowerment: A Path Toward Sustainable Tourism. Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2023. str. 1-22
Živković, Ana ; Fosić, Ivana ; Pap Vorkapić, Ana
Perceived alternative job opportunities and turnover intention as preliminary steps in employee withdrawal // Strategic management, 28 (2023), 3; 4-17. doi: https://doi.org/10.5937/StraMan2300042Z%20
Pap Vorkapić, Ana ; Franjković, Jelena ; Živković Ana
DOES POLITICAL ORIENTATION INFLUENCE UNCONVENTIONAL POLITICAL PARTICIPATION? // Economic and social development / Lorga da Silva, Ana ; Merkas, Zvonko ; Resende, David (ur.). 2022. str. 65-74
Pap Vorkapić, Ana ; Šebalj, Dario ; Živković, Ana
POLITICAL MARKETING AS A KEY ACTIVITY FOR REDUCING POLITICAL CYNICISM // Međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – jučer, danas, sutra. 2022. str. 549-562
Leko Šimić, Mirna ; Pap, Ana
Generation Z and COVID-19 pandemic: perceptions and prosocial behavior analysis // Economic and social development / Machrafi, Mustapha ; Uckar, Dean ; Susak, Toni (ur.). 2022. str. 129-137
Franjković, Jelena ; Pap, Ana ; Živković, Ana
NON-PRICE FACTORS OF RETAIL PRICE IMAGE // Economic and social development / Misevic, P. ; Kontic, Lj. ; Galovic, T. (ur.). 2021. str. 278-288
Šebalj, Dario ; Mesarić, Josip ; Pap, Ana
Prediction of natural gas consumption by neural networks // Economic and social development / Mišević, P. ; Kontić, Lj. ; Galović, T. (ur.). 2021. str. 248-258
Bilandžić, Karla ; Pap, Ana ; Ham, Marija
POLITICAL BRANDS POSITIONING IN CROATIA WITHIN THE YOUTH SEGMENT // Proceedings of FEB Zagreb ... International Odyssey Conference on Economics and Business / Načinović Braje, I. ; Jaković, B. ; Hodak Ferjanić, D. (ur.). 2021. str. 1057-1072
Leko Šimić, Mirna ; Pap, Ana
Generation Z buying behavior change in the COVID-19 pandemic context // Ekonomski vjesnik, 34 (2021), 2; 361-370. doi: 10.51680/ev.34.2.9
