Creating and Managing Experiences in Cultural Tourism (CROSBI ID 18086)
Urednička knjiga | monografija (znanstvena) | međunarodna recenzija
Podaci o odgovornosti
Jelinčić, Daniela Angelina ; Mansfeld, Yoel
Mansfeld, Yoel
engleski
Creating and Managing Experiences in Cultural Tourism
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences. The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the "rules" of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
cultural tourism ; experiences ; cultural tourism planning ; interpretation ; emotional marketing ; branding ; cultural sustainability
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Podaci o izdanju
Singapur : London : München : Ženeva : Tokyo : Hong Kong : Taipei : Peking : Šangaj : Tianjin : Chennai: World Scientific Publishing
2019.
978-981-3233-67-6
351
Managing Cultural Tourism; A Sustainability Approach;
objavljeno
10.1142/10809