engleski

Editorial: Usage of Social Neuroscience in E- Commerce Research - Current Research and Future Opportunities

In this paper, we investigate to what extent the social neuroscience has been utilized in e- commerce research. We use the systematic approach, searching Scopus database in order to identify the papers in the area of e-commerce that are using neurophysiological tools. Bibliometric analysis has been done, according to type of publication, affiliations, journals and conferences, authors’ countries, and scientific disciplines covered (due to the interdisciplinary of e-commerce research). Papers are analyzed according to the type of neurophysiological tools used, with the goal to trace the most often used tools, and the topics researched with their utilization. Gaps in the current research are identified in order to provide guidance for future research directions.

neuroscience, information science, e-commerce

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