engleski

Strategic management accounting as an integral part of environmental cost management in hotels

Modern business conditions in a dynamic global market have reversed the importance and importance of using information so that its ability and power is increasingly becoming an indispensable factor in strategic thinking. The performance evaluation system of the company has also changed significantly, so it is no longer crucial to have a good product, but it has become important before others to have reliable information as a guarantee of achieving a competitive advantage in the market. In order for the management that manages the existing and contemplates the future operations of the hotel to make the correct short and long term business decisions, it must have adequate amount of relevant business information and possess the knowledge necessary to process them. The source of all business-related information is accounting, and as such it provides a whole range of standard information that, by its source, has the characteristics of financial, cost or managerial accounting. Strategic managerial accounting covers that part of managerial accounting that is accompanied by non-financial and business environment information in order to realize the company's strategy, and in this context environmental cost management is also highlighted. Against this background, the hotel industry is beginning to recognize that a consistent approach to environmental protection can reduce costs, improve business and increase profits, and meet the growing number of customers who are increasingly looking for eco- friendly hotels, including all their services. A survey conducted among Croatian hotels using a survey in the summer of 2019 analyses the costs of environmental protection beyond legal obligations in order to highlight the role of managerial accounting in the formation of long- term business decisions and to indicate the strategic importance of managerial environmental accounting.

strategic accounting ; managerial accounting ; environmental accounting ; Croatian hotel industry

nije evidentirano