Influence of CSR Activities on Stakeholders in Foreign Markets (CROSBI ID 66320)
Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Barić, Andrija ; Omazić, Mislav Ante ; Aleksić, Ana ; Pejić-Bach, Mirjana
engleski
Influence of CSR Activities on Stakeholders in Foreign Markets
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different from the local markets. Beside institutional and legal framework, shareholders’ interests can also significantly vary. Therefore, in order to achieve competitive advantage in foreign markets by using CSR, it is necessary to identify the interests of key stakeholder groups and to identify the most efficient activities and communication channels towards them. This chapter provides insight into the importance of CSR activities and communication on stakeholders’ management on foreign markets, based on the empirical research on a sample of medium and large export organizations in Croatia. Results of the research indicate the importance and positive influence of CSR activities and communication on stakeholders’ management in foreign markets.
Corporate social responsibility (CSR) ; CSR activities ; Stakeholders ; Foreign markets
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Podaci o prilogu
16-36.
objavljeno
10.4018/978-1-7998-2347-6
Podaci o knjizi
Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility
Gurtu, Amulya
Hershey (PA): IGI Global
2020.
9781799823476