engleski

Telecommunications Services Selection Process Based on Analysis of Services Adoption

Telecommunications operators continuously adapt their services offerings to new services usage trends in order to expand their customer base and enhance business models. With regard to existing services usage patterns, it is possible to select services that are suitable to users’ needs and to create stronger business models. This is especially important given the fact that, despite numerous advantages arising from the new Internet of Things (IoT) solutions, a majority of operators still have not defined adequate IoT offers and related strategies for the deployment in the telecommunication markets. In this paper, the process of selection of telecommunications services is examined considering predictive modeling processes which are based on the time series data representing services adoption rates. The given forecasted results indicate an effective choice for creating adequate business models based on IoT services offerings and a reduction of modeling risks which are often related to the deployment of new services on the market.

telecommunications services ; services usage ; prediction models ; business modeling

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