izvor podataka: crosbi
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A case study of the Croatian beer market structure and performances (CROSBI ID 103106)
Prilog u časopisu | izvorni znanstveni rad
Dumičić, Ksenija ; Renko, Sanda ; Renko, Nataša
A case study of the Croatian beer market structure and performances // British food journal, 105 (2003), 3; 193-203-x
Podaci o odgovornosti
Dumičić, Ksenija ; Renko, Sanda ; Renko, Nataša
engleski
A case study of the Croatian beer market structure and performances
This paper considers the structure and performances of the Croatian beer market, as well as consumers` attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands` influence, are the dominant brands on the Croatian beer market.
Beer; Brands; Marketing; Croatia; Surveys; Brewing industry
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