engleski

Croatian Retailing in Transition Towards European Retailing : Differences, Convergence and Perspectives

The paper examines the development of retail market in Croatia in the context of a globalisation of the retail activity. It aims to discover the similarities and differences between retail sectors in Croatia and other European countries. There are rational expectations that the convergence of retail development will continue within Europe. Croatia is no exception. Some differences will persist due to new standards. t will take time for Croatian retailing to reach those standards.

retailing; internationalisation; entrepreunership; convergence

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