engleski

Statistical analysis of the websites of high category hotels in Croatia

Hotel websites are an important marketing channel through which hotels can have a direct influence on their own image and sales. The aim of this study was to statistically analyse the websites of high category hotels in Croatia. The research has shown that most high category hotels have websites, and that the characteristics of the hotel (number of stars and the region in which they are located) do not constitute predictors as to whether or not they have a website. Through their web pages, hotels primarily focus on communicating information to their clients and on pre-sales marketing activities. Least attention on their website is given to on-line reservations and after-sales activities. The research has found examples of excellent websites and recommendations are consequently made in this paper to help hotel management make effective hotel websites.

tourism; hotels; e-business; statistical analysis

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