engleski

Strategy improvements through Intelligent Management Tools in Croatian firms

This paper examines the dimensions of accepted managerial tools and techniques in Croatian companies, develops a means for visualizing global management and provides insights into how to develop a support infrastructure for middle managers who have to deal with the issues associated with competition in global time. In sum, this study addresses the following research question. To what extent are intelligent managerial tools recognized in Croatian firms as the importance attributing to corporate success by managers and professionals? In the circumstances of restricted available factors and present conditions of business operation, results can be primarily improved by an adequate management. Various solutions are available to improve the quality of management while one important improvement of business is provided by a suitable information support of business, its management and basic processes. Intelligent management tools show mixed results. On the one side of the story there are most popular tools, and on the other there are the least popular tools. Two important questions are: (1) Why is particular intelligent management tools often used or not used, and (2) What influence has particular intelligent management tools to the performance of the firm. Management tools and techniques have certainly not been used to the best advantage within company. Although those that have been correctly applied and have provided significant benefits this is believed to be due the lack of middle management understanding and acceptance.

Strategic Planning; Total Quality Management; Knowledge Management; , Customer Relationship Management; Business Process Reengineering; Balance Scorecard, Scenario and Contingency Planning, Supply Chain Integration, Mass Customization, Six Sigma, and RFID

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