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Colour and Trademarks (CROSBI ID 556305)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Parac - Osterman, Đurđica ; Glogar, Martinia Ira Colour and Trademarks // Proceedings of "Blaž Baromić" 13th International Conference on Printing, Design and Graphic Communications / Prof. Dr. sc. Zdenka Bolanča (ur.). Zagreb: Sveučilište u Zagrebu, Fakultet grafičkih umjetnosti, Hrvatska, 2009. str. 125-129

Podaci o odgovornosti

Parac - Osterman, Đurđica ; Glogar, Martinia Ira

engleski

Colour and Trademarks

Terms like brand and logo are often used equivalently with term "trademark". Basally, depending on the product and basic activity, the trademark is usually made of distinctive name, word, phrase, logo, symbol, design colour, numbers and shape in different and original combinations. The colour has important rule in creating an opinion about product, regardless is it a computer, clothes, web, design, etc. The fact is that the colour emits certain signals, energy, so it is very important to choose a right pallete of colours, but also the content of individual hue and sorting of colour by the different elements of trademark, which influence the emotional and psychological experience of trademark in a sense of a long term memory. In this paper was proved that position of colour in trademark changes the massage of trademark.

colour; trademark; logo; massage

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Podaci o prilogu

125-129.

2009.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of "Blaž Baromić" 13th International Conference on Printing, Design and Graphic Communications

Prof. Dr. sc. Zdenka Bolanča

Zagreb: Sveučilište u Zagrebu, Fakultet grafičkih umjetnosti, Hrvatska

978-953-7644-02-4

Podaci o skupu

13. Međunarodna konferencija tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić

predavanje

30.09.2009-02.10.2009

Senj, Hrvatska

Povezanost rada

Tekstilna tehnologija