Colour and Trademarks (CROSBI ID 556305)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Parac - Osterman, Đurđica ; Glogar, Martinia Ira
engleski
Colour and Trademarks
Terms like brand and logo are often used equivalently with term "trademark". Basally, depending on the product and basic activity, the trademark is usually made of distinctive name, word, phrase, logo, symbol, design colour, numbers and shape in different and original combinations. The colour has important rule in creating an opinion about product, regardless is it a computer, clothes, web, design, etc. The fact is that the colour emits certain signals, energy, so it is very important to choose a right pallete of colours, but also the content of individual hue and sorting of colour by the different elements of trademark, which influence the emotional and psychological experience of trademark in a sense of a long term memory. In this paper was proved that position of colour in trademark changes the massage of trademark.
colour; trademark; logo; massage
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Podaci o prilogu
125-129.
2009.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of "Blaž Baromić" 13th International Conference on Printing, Design and Graphic Communications
Prof. Dr. sc. Zdenka Bolanča
Zagreb: Sveučilište u Zagrebu, Fakultet grafičkih umjetnosti, Hrvatska
978-953-7644-02-4
Podaci o skupu
13. Međunarodna konferencija tiskarstva, dizajna i grafičkih komunikacija Blaž Baromić
predavanje
30.09.2009-02.10.2009
Senj, Hrvatska