engleski

Corporate Image as Factor of Efficient Management in Municipal Utility Companies

The basic objective of this scientific essay is to determine and evaluate the current image of utility companies in the city of Rijeka. In order to attain the objective of the research, a "face to face" questionnaire has been drawn up. The questionnaire studied the identification of utility service providers, the overall satisfaction with how the companies provide these utility services, the satisfaction with particular services and the complaints related to the services provided. The research comprised all the utility services provided in the area of the city of Rijeka. The research on the sample of 500 households stratified by city boroughs was carried out by the "Puls" agency. The respondent is an adult member of the household familiar with the paying process of most of the utility services researched.

city; image; utility companies; services; complaints

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