Color and Trademark (CROSBI ID 765536)
Druge vrste radova | ostalo
Podaci o odgovornosti
Đurđica, Osterman-Parac
engleski
Color and Trademark
Colour is a form of energy that must be used in a positive way. Colour is an integral part of product service. One of the marketing devices that can be used by global managers regardless of location is colour. Colour is one of many marketing tools which is used in creating and maintaining the image of trademark in customers' minds. Colour is a tool for shaping customers' feelings and his response to certain product. The great impact on perception of a symbol, besides colour, are also lines and surfaces relations.
color; trademark; symbol perception; marketing tools
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Podaci o izdanju
Color and Trademark
2009.
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