engleski

M-design-strategic approach toward business success

Although today all the conditions of realization of a quality mobile web site seem to be fulfi lled many research and experiences shows huge disparity between best practice and common practice, with most mobile websites with poor effectiveness The restrictions imposed by the keyboard and the screen and various other limitations deriving from mobile environment without losing usability feature, require a different approach in projecting and designing for a mobile web. The aim of this article is to give cross section of best practice elements in designing for mobile web, considering and understanding a comprehensive mobile sphere and essence. Publishing on m web and appropriate implementation of new technologies is interconnected with achievement of competitive advantage, business excellence and profit growth and integral component of a new paradigm of be present everywhere, all the time.

mobile web; mobile design; business success

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