engleski

Importance of DMO Websites in Tourist Destination Selection

Destination management organizations (DMOs) play a vital role in promoting tourism in the country, region or town to tourists, tour operators and intermediaries, which is especially beneficial in a highly competitive tourism market. According to the information provided, DMOs create a destination image and affect the destination market positioning. In the age of computerization, the emergence of the Internet has significantly changed the process of communication, and the Internet has become the main communication channel through which DMOs inform tourists and partners. Consumer behaviour studies show that consumers gather information from various sources, both internal and external and that websites are a valuable source of information for tourists when planning their trips. At various stages of planning a trip tourists are looking for different types of information. Therefore, the object of this research is to examine the importance of certain information posted on DMO websites as well as the importance of other website attributes in the process of gathering information for the selection a destination for travel or vacation. The field research results show that respondents consider information on destination offering, destination description, booking possibilities and other marketing information to be the most important. Conversely, website functionality is not of great importance in the early phase of the trip planning process.

consumer behaviour in tourism; destination management organization (DMO); website; Croatia

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