engleski

Foreign direct investments in the Croatian trade sector: does the country of origin matter

The paper examines the impacts of FDI inflows on the Croatian trade sector. Findings indicate that foreign direct investments are positively related to gross fixed capital formation and value added in trade sector. The analyses shows that domestic retailers have still dominant position in the Croatian market and were not crowded out by foreign retailers. The results of consumer survey indicate that the origin of the retailer (as being domestic or foreign- owned) does not play an important role for Croatian shoppers in deciding where to shop and how much money to spend in those stores. Managerial implications are discussed in the paper.

Foreign direct investment; performance of foreign retailers; trade sector; consumers’ attitudes

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