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Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research (CROSBI ID 636323)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija

Pejić-Bach, Mirjana ; Marušić, Zrinka ; Zoroja, Jovana Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research // Book of Abstracts of the ISCCRO - International Statistical Conference in Croatia / Dumičić, K ; Erjavec, N. ; Perjić-Bach, M. (ur.). Zagreb: Hrvatsko statističko društvo, 2016. str. 70-70

Podaci o odgovornosti

Pejić-Bach, Mirjana ; Marušić, Zrinka ; Zoroja, Jovana

engleski

Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research

Goal of the research is to investigate to what extent the usage of information and communication technologies (ICT) and the level of development of organizational readiness for the innovativeness impact the innovations in hotel and travel agency service industry. In order to full-fill the goal of the research empirical survey has been conducted on the sample of hotels and travel agencies in Croatia and Montenegro. Independent variables measure the usage of ICT and organizational readiness for innovativeness. First, principal component analysis (PCA) with Varimax factor rotation was applied on a set of ICT items. Four factors were extracted: (i) advanced ICT systems, (ii) internal and external communication management, (iii) e-business, and (iv) customer transactional data. Three measures of organizational readiness were used: (i) personnel included in innovation activities, (ii) external financial support for innovation activities, and (iii) proportion of profit invested in innovation activities. Following logistic regression models were developed for the hotel firms and travel agencies, separately. First model deploys the existence of product and service innovations as the dependent variable, while second and third model use process and marketing innovations, respectively. The research revealed that the usage of ICT and organizational readiness for innovations significantly impacts all of the three main innovation activities: product/services innovations, process innovations and marketing innovations. However, the impact was different between hotel firms and travel agencies. Found discrepancy indicates that the innovations in hotels and travel agencies should be supported in different manner.

hotels ; ICT usage ; innovation ; logistic regression ; travel agencies.

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Podaci o prilogu

70-70.

2016.

objavljeno

Podaci o matičnoj publikaciji

Book of Abstracts of the ISCCRO - International Statistical Conference in Croatia

Dumičić, K ; Erjavec, N. ; Perjić-Bach, M.

Zagreb: Hrvatsko statističko društvo

1949-3864

Podaci o skupu

Conference topic: "New Challenges of Official and Applied Statistics in European Union"

ostalo

05.05.2016-06.05.2016

Zagreb, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti