Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research (CROSBI ID 636323)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Pejić-Bach, Mirjana ; Marušić, Zrinka ; Zoroja, Jovana
engleski
Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research
Goal of the research is to investigate to what extent the usage of information and communication technologies (ICT) and the level of development of organizational readiness for the innovativeness impact the innovations in hotel and travel agency service industry. In order to full-fill the goal of the research empirical survey has been conducted on the sample of hotels and travel agencies in Croatia and Montenegro. Independent variables measure the usage of ICT and organizational readiness for innovativeness. First, principal component analysis (PCA) with Varimax factor rotation was applied on a set of ICT items. Four factors were extracted: (i) advanced ICT systems, (ii) internal and external communication management, (iii) e-business, and (iv) customer transactional data. Three measures of organizational readiness were used: (i) personnel included in innovation activities, (ii) external financial support for innovation activities, and (iii) proportion of profit invested in innovation activities. Following logistic regression models were developed for the hotel firms and travel agencies, separately. First model deploys the existence of product and service innovations as the dependent variable, while second and third model use process and marketing innovations, respectively. The research revealed that the usage of ICT and organizational readiness for innovations significantly impacts all of the three main innovation activities: product/services innovations, process innovations and marketing innovations. However, the impact was different between hotel firms and travel agencies. Found discrepancy indicates that the innovations in hotels and travel agencies should be supported in different manner.
hotels ; ICT usage ; innovation ; logistic regression ; travel agencies.
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Podaci o prilogu
70-70.
2016.
objavljeno
Podaci o matičnoj publikaciji
Book of Abstracts of the ISCCRO - International Statistical Conference in Croatia
Dumičić, K ; Erjavec, N. ; Perjić-Bach, M.
Zagreb: Hrvatsko statističko društvo
1949-3864
Podaci o skupu
Conference topic: "New Challenges of Official and Applied Statistics in European Union"
ostalo
05.05.2016-06.05.2016
Zagreb, Hrvatska