engleski

Application of business intelligence system in company restructuring process: the case of Croatia

After Croatian accession to the EU, Croatian companies have faced tough competition and all other challenges posed by doing business in open markets. These companies must increase competitiveness and take their position on developed globalized markets through differentiation of their products and services and/or creation of cost advantage. For many companies in Croatia this necessitates restructuring of the firm through which a comparative advantage can be achieved. This paper describes the restructuring process and actions which are taken during the restructuring, the goal of which is to increase efficiency and achieve intelligent management of the company. During restructuring process, it is important to apply both qualitative and quantitative approach in business analysis in order to detect key weaknesses and problems. The main tool in business analysis, which is the foundation of making business decisions during restructuring process, is the business intelligence system. Business intelligence systems enable companies to obtain wide-ranging information about factors which influence the business. The presented case study demonstrates specific examples of utilization of business intelligence systems during the restructuring process, synergy of business intelligence, strategy and business processes and improvements achieved through implementation of certain measures during the restructuring process.

business intelligence systems, restructuring, case, Croatia

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