Internet as a Purchasing Information Source in Children’s Products Retailing in Croatia (CROSBI ID 648348)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Knežević, Blaženka ; Pavlić Šipek, Zdravka ; Jaković, Božidar
engleski
Internet as a Purchasing Information Source in Children’s Products Retailing in Croatia
The intensive development of technology, the global availability of the Internet, the overall network coverage and increasing of computer literacy within the population, are growth factors that contribute to popularization and importance of electronic commerce. Moreover, electronic commerce is described as an effective way of communication with consumers in terms of money and time expenditures, and, therefore, in recent decades its role is growing rapidly both in general and specialized retailing. There are numerous research studies that describe and analyze the growth and general potentials of ecommerce. However, the level of development and potential in the field of special commodity groups are not yet sufficiently explained nor practically explored. The aim of this paper is to fill this gap through explanation of Internet as a purchasing source in a particular field of children’s products retailing.
e-retailing, e-commerce, children products, e-tailing
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Podaci o prilogu
1720-1724.
2017.
objavljeno
Podaci o matičnoj publikaciji
MIPRO 2017 - 40th Jubilee International Convention
Biljanović, Petar
Rijeka: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO
978-953-233-093-9
1847-3946
Podaci o skupu
MIPRO 2017
predavanje
22.05.2017-26.05.2017
Opatija, Hrvatska