engleski

Entrepreneurs’ Readiness in Small and Medium-Sized Companies to Face Challenges in Digital Business

Under the influence of contemporary trends and economic and political integration in entrepreneurial globalization, it is necessary to develop digital business in small and medium- sized companies as an important prerequisite for survival in the global market. Research conducted so far, as well as practical experience, indicate that entrepreneurs, as the main driving force behind the abovementioned changes, have the need to acquire additional knowledge, skills and abilities for conducting business of a certain quality in the digital environment. This paper puts a special emphasis on Croatian small and medium-sized entrepreneurs. Thus, a research was carried out to identify their readiness to implement digital innovations in business. In relation to that, ways and frequency of their education for digital business, along with their familiarity with certain knowledge and skills to achieve success in the digital business were determined, as well as the impact of competencies on their attitudes toward the use of ICT for business and the intention to use new models of digital entrepreneurship. The results of the research may contribute to practitioners, scientists and to all those who aim to increase the level of digital transformation of the entire society and to create bigger profits.

entrepreneurs, digital business, competencies, small and medium-sized companies, digital transformation

nije evidentirano