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Public Television in the United Sates and Croatia: A Comparison of Two Campaigns (CROSBI ID 35066)

Prilog u knjizi | izvorni znanstveni rad

Sušac, Vlado ; Dostal Neff, Bonita Public Television in the United Sates and Croatia: A Comparison of Two Campaigns // International and Intercultural Public Relations – A Campaign Case Approach / Parkinson, G. Michael ; Ekachai, Daradirek (ur.). Boston (MA): Allyn and Bacon, 2005. str. 358-372-x

Podaci o odgovornosti

Sušac, Vlado ; Dostal Neff, Bonita

engleski

Public Television in the United Sates and Croatia: A Comparison of Two Campaigns

This article describes two related campaigns. One campaign sought to improve support for a public broadcasting station in the United States. The other campaign's goal was the creation of a public broadcasting system in Croatia. The two campaigns are presented together to emphasize the differences that culture and stage of national development can impose on what would otherwise be similar campaigns.

public television, campaign, croatian television, PBS

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Podaci o prilogu

358-372-x.

objavljeno

Podaci o knjizi

International and Intercultural Public Relations – A Campaign Case Approach

Parkinson, G. Michael ; Ekachai, Daradirek

Boston (MA): Allyn and Bacon

2005.

0-205-37520-0

Povezanost rada

Informacijske i komunikacijske znanosti