Public Television in the United Sates and Croatia: A Comparison of Two Campaigns (CROSBI ID 35066)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Sušac, Vlado ; Dostal Neff, Bonita
engleski
Public Television in the United Sates and Croatia: A Comparison of Two Campaigns
This article describes two related campaigns. One campaign sought to improve support for a public broadcasting station in the United States. The other campaign's goal was the creation of a public broadcasting system in Croatia. The two campaigns are presented together to emphasize the differences that culture and stage of national development can impose on what would otherwise be similar campaigns.
public television, campaign, croatian television, PBS
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Podaci o prilogu
358-372-x.
objavljeno
Podaci o knjizi
International and Intercultural Public Relations – A Campaign Case Approach
Parkinson, G. Michael ; Ekachai, Daradirek
Boston (MA): Allyn and Bacon
2005.
0-205-37520-0