engleski

Survival and success of plastic companies in a turbulent environment

Today's conditions in business activities, short-term planning, the need for frequent adaptation to new situations within companies - require new organisational forms, new ways of managing and, in a way, new people. Since today's companies are the target of constant selection, comparable natural selection, and their environment is unpredictable, it is no wonder that knowledge acquired by natural sciences is being increasingly implemented in the field of organisational theory. Modern business conditions have forced managers to search for similarities with those scientific fields that have just begun to develop, and that try to establish some kind of order in haphazard phenomena. Recognising similarities between the world of nature and an enterprise has led to the creation of numerous new organisational concepts, which have also found their application also in plastic companies.

turbulent environment; information technology; employees; fractal organisation

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