engleski

Intelligent Agents as Facilitators of Increased Customers’ Satisfaction in E-commerce

With rapid growth of the number of Internet users, e-commerce (electronic commerce) has gained its share of the market. By providing customers access to a wide variety of products all over the world e-commerce has become one of the largest markets in the world. With a rapid growth of products and services and a growing number of various webpages, 4nding the right product, service or information has become very challenging and means that enable capturing of customers’ attention and increasing their satisfaction have come into focus. In this paper an application of intelligent agents in e-commerce is elaborated and discussed along with BIA (Buyer’s Intelligent Agent/Assistant), a new developed intelligent agent that takes a role of intelligent assistant that is aimed at increasing customers’ satisfaction.

intelligent agent ; intelligent assistant ; e-commerce ; customers ; satisfaction

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