engleski

SECURITY PROBLEMS AND PRIVACY CONCERNS IN INTERNET MARKETING

When talking about marketing activities, especially internet marketing, one of the most important questions that arises is the question of privacy of user data. This paper gives an introduction to internet marketing in general and emphasizes the importance of privacy of user data in internet marketing. If one takes into consideration that the definition of privacy is the ability of individuals to control information about themselves, the way in which the data will be collected and how much data will be collected about them, possible security threats can be determined. The paper gives a description of those threats on the Internet, and methods of threat detection and protection. Confidentiality, integrity and availability as basic security concepts are described, as well as the most common threats on the Internet.

internet ; internet marketing ; security ; privacy ; threats

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