engleski

Gamification in a Business Context: Theoretical Background

Gamification is a recent research and practical concept for use of game design elements in non- game contexts. In this work, we study the gamification in business context. The mentioned context is very important, due to its usage by companies who are looking for new ways to engage, teach, reward and retain employees and customers. First, we list a state of the art of game studies and a transition from game design to gamification design. We also list main guidelines for application of gamification in business organizations. The effects of gamification and some ethical considerations are also tackled.

Gamification, gamification frameworks, gamification in business context, gamification design

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