engleski

Traditional values and postmodern challenges of cultural tourism

The Subject of this study is cultural tourism and cultural tourism experience in Dalmatian area in Croatia, in the context of postmodern philosophy of adventure/ experience travel. Cultural tourism has traditionally been a powerful motive in trips because of visiting historical cities, monuments, museums or kinds of festivals. More than a third of all international travel includes a kind of cultural activities which is why it is important to attract the attention of tourists in the areas that have many cultural attraction such as cities of Dalmatia County. The aim of this paper is a presentation of scientific the results of empirical research conducted in July and August 2007, in Zadar, Šibensko-Kninska and Splitsko- dalmatinska Counties by a method on a sample survey of 1346 tourists. The questionary consisted of 48 questions, open and closed, and some of the questions were set in order to explore the offer of cultural resources. The results showed that the cultural tourist offer should be accessed an insufficiently used possibility for the developing of Croatian tourism and that it is necessary to create a new strategy with regard to today´s modern tourism. It is important to take into account generational, educational and material differences as determinants in defining the guidelines and initiatives of cultural tourism and that the targeted offers are not limited element. The conclusion is that there is a large and under used opportunity for the development of cultural tourism in the entire tourist offer of Dalmatian counties.

tradition ; cultural tourism ; Croatia ; Dalmatian Counties ; strategy for tourism development

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