engleski

Presentation of Cultural Heritage in Libraries to Tourists

The aim of this paper is to identify and describe the methods of presenting library resources of cultural heritage with respect to the type of resources, types of targeted audience, use of modern technology etc., and to deepen and broaden the knowledge of them. Cultural tourism successfully links cultural identity of the destination to the local economy. In this way, the cultural heritage of the community is promoted to both domicile and foreign visitors in the destination. So far, libraries are not involved in tourism as attractions. However, a range of cultural heritage stored in libraries also offer a significant opportunity to diversify the local tourism offer of a destination. In order for these library resources to be optimally used for tourist purposes, it is necessary to present them to the targeted public in an appropriate manner. Therefore, qualitative approach is applied to investigate the cultural heritage in libraries as a driver for tourism offer diversification in the destination. In the paper, the following methods of presentation of cultural heritage resources are identified and described:tourist tours, digital 3D tours, exhibitions, virtual 3D exhibitions, performances, concerts, public forums, live streaming on social networks, talk shows, workshops, content digitization, publishing of printed publications, digital publishing, etc. The practical implications of such research are multiple and primarily concern the creation of a set of tools for presenting the library's cultural heritage as a tourism-attractive product for the purpose of enriching the cultural offer of the destination.

cultural heritage ; libraries ; tourism ; Croatia

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