engleski

Croatian presidential elections 2000: Motivational structure of voting decisions

The paper presents the research results of the main motivational determinants of citizens&#8217 ; ; voting decisions at the Croatian presidential elections in 2000. It also portrays the specific reasons for voting for some of the leading presidential candidates. The research has shown that the voters&#8217 ; ; decisions were mostly based on the perceived elements of the candidates&#8217 ; ; program orientations (those of a completely general and abstract significance, as well as their concretization in terms of the expected contribution to the realisation of fundamental national goals). It was also considerably based on an assessment of their moral qualities. However, these decision-making elements were found to be equally decisive in choosing all the leading candidates. It has been established that the reasons of selection, ranked much lower in the hierarchical structure of dominant election motives, (for example the candidate&#8217 ; ; s party membership, certain personality traits, and the perceived relationship towards the former President of the Republic) were much more useful in discriminating among the potential voters for specific presidential competitors.

public opinion; pre-election polls; voting decisions; motivation

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