Sports- and Recreation- Tourism Marketing of a Tourist Destination (CROSBI ID 488258)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Meler, Marcel ; Ružić, Drago ; Turkalj, Željko
engleski
Sports- and Recreation- Tourism Marketing of a Tourist Destination
Respecting the fact that there is a significant connection between sports and tourism industry, from a marketing aspect one should consider the modalities of that connection determined by various demand-side needs and motives. Simultaneously, on the supply side, one should take into consideration the concept of a tourism-industry product as an integral one, whereby the sports component in contemporary conditions represents an increasingly important materially formed partial product, with a tendency to transcend, due to its significance, into an image element of certain tourist-destination product, thus becoming a kind of a quasi-product. Undoubtedly, the sports-facility equipment represents a comparative advantage of certain micro and macro tourist destination. The paper depicts the equipment of Croatian hotels in comparison with the same hotel equipment of the main tourism-industry competitors, wherefrom one can partially observe the present sports dimension of the quality of a tourism-industry offer.
marketing; recreation; tourism destination; sport
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Podaci o prilogu
33-37-x.
2001.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the European Conference "Sport for all - Health - Tourism"
Bartoluci, Mato ; Heimer, Stjepan ; Ružić, Lana
Zagreb: European Confederation Sport and Health
Podaci o skupu
European Conference "Sport for all - Health - Tourism"
predavanje
20.06.2001-23.06.2001
Poreč, Hrvatska