engleski

E-marketing - a transitional countries' global empirical observation

The second half of the 20th c. and the transition to the new millennium are indubitably marked by an informatics revolution. In a couple of recent years, an increase in the processor power along with a simultaneous price decrease has brought the computers in the homes and companies worldwide. A remarkable impetus to the development of the informatics technology was provided in the 1990s, when a phenomenon dubbed the Internet assumed the form of a mass medium. This largest global computer network has expanded by an exponential rapidity, having contributed to the creation of a &#8220 ; global village.&#8221 ; The Internet has penetrated into almost all spheres of life and changed the way in which the people communicate, search for an information, do business, and amuse themselves. Tremendously important is the fact that the Internet has changed the way of economic entities&#8217 ; business transactions.

Internet; e-marketing; e-business; communications

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