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Local Community in the Middle of the Clash Between Heritage and Tourism: Diocletian Palace Youth

Diocletian palace is the symbol of the city of Split. Construction of the palace in 4th century signifies the birth of city of Split and throughout its history palace remained urban core and the core of Splits’ social life. The palace is also one of the most known and valuable examples of cultural heritage in Croatia, under protection of UNESCO since the 1970s. Nevertheless, in the past decade, within the process of rapid growth of tourism, the palace became the key part of branding of the city. Consequently, it also became the site of commodification and commercialisation. In present times, there are many social implications of the process of rapid growth of tourism and branding of Split as the heritage site ; one of the most striking consequences is exodus of inhabitants from the palace. It also implies the decline of presence of young people on socio-toponims of the palace and disappearance of various places/spaces which were important part of youth (sub)cultural scene in the past. This paper is based on research we conducted within large international research project (Horizon 2020 CHIEF). We used ethnographic method, including semi-structured interviews. Our aim in data analysis is to focuse on new discursive practices of young people and their participation in social life within the space of Diocletian palace. Young people are contributing to construction of new cultural practices and (re)interpretation of cultural heritage. Regarding the future, they see themselves as ‘the last mohicans’ of local community within the palace.

Local Community, Heritage, Tourism, Youth, Croatia

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