engleski

Landscape of Enterprise Names and Cultural Identity in Croatia

As an intersubjective reality developing through asocial interaction, culture is expressed through symbols and signs. The system of symbols/signs is linked to "shared space" through common heritage and experience ; a multitude of symbols and signs, representing possible group cultures and identities, is superimposed onto this space, producing a diversified and sophisticated cultural/spatial complex. This paper attempts to trace some elements of this compound structure by examining names of various firms (enterprises), seen as signs of culture and identity.

enterprise names; identity; Croatia

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