engleski

The Internet and E-Commerce Practice in SMEs : A Croatian Perspective

Many economies benefit to the great extent by the small and medium enterprises (SMEs). Flexibility, standardization and relatively low cost Internet technology opened a window of opportunity for SMEs to participate in the global economy trough the e-commerce. The main goal of the paper is to identify the benefits and the critical success factors and the barriers for engaging SMEs in e-commerce. Also, the research was conducted in order to investigate the level of the Internet technology and electronic commerce implementation in Croatian small and medium-sized companies.

Internet; E-commerce; small and medium sized enterprises (SMEs); business process reengineering (BPR); questionnaire

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