engleski

Promotion as an Element of Marketing Mix in Sport and Sport Tourism: The Croatian Experience

The economics of sport, sport marketing, sport management and entrepreneurship in sport are relatively new concepts, both in Croatia and in the world, as regards thier analysis and possilities of implementation. Therefore, studies of these concepts contribute valuable knowldge that will encourage further research into the development of corresponding marketing strategies and their implemenation-

promotion ; sport ; sport marketing ; sport tourism

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