izvor podataka: crosbi
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The role of marketing in the development of sport and economics (CROSBI ID 103513)
Prilog u časopisu | pregledni rad (znanstveni)
Bartoluci, Mato ; Novak, Ivan
The role of marketing in the development of sport and economics // Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 1 (2001), 19; 235-247
Podaci o odgovornosti
Bartoluci, Mato ; Novak, Ivan
engleski
The role of marketing in the development of sport and economics
The objective of this paper was to researh and to present the possibilities of application of sport marketing together with its function in the development of sport and economics. This paper proceeds from the perception of general marketing whose determinants are applied in sport, thus creating a separate discipline - sport marketing.
marketing ; sport marketing ; development of sport and economics
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Podaci o izdanju
1 (19)
2001.
235-247
objavljeno
1331-8004
Povezanost rada
Povezane osobe
Povezane ustanove