Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia (CROSBI ID 494311)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | domaća recenzija
Podaci o odgovornosti
Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta
engleski
Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia
The Internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management (CRM) activities. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent research of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.
relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME)
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Podaci o prilogu
249-257-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002
Aurer, Boris ; Lovrenčić, Alen
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
Podaci o skupu
13th International Conference on Information and Intelligent Systems - IIS 2002
predavanje
25.09.2002-27.09.2002
Varaždin, Hrvatska