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Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia (CROSBI ID 494311)

Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | domaća recenzija

Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia // Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002 / Aurer, Boris ; Lovrenčić, Alen (ur.). Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2002. str. 249-257-x

Podaci o odgovornosti

Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta

engleski

Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia

The Internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management (CRM) activities. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent research of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.

relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME)

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Podaci o prilogu

249-257-x.

2002.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002

Aurer, Boris ; Lovrenčić, Alen

Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu

Podaci o skupu

13th International Conference on Information and Intelligent Systems - IIS 2002

predavanje

25.09.2002-27.09.2002

Varaždin, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti