Competitive Advantage and E-business Strategy (CROSBI ID 494656)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Vrček, Neven ; Brumec, Josip ; Kermek, Dragutin
engleski
Competitive Advantage and E-business Strategy
Frequent changes of modern technologies combined with speed and continuous evolution of electronic business present significant problem for the enterprise. Such fast flow of changes suggests business concepts almost contradictory with strategic approach to management and information system development. The proponents of this business philosophy argue that strategic approach is not suitable in modern, fast changing, conditions. The most important attribute they give to the new enterprise is agility. This paper shows that without proper strategy in electronic business environment enterprise loses its competitive advantage. Electronic business has significant negative impact on competitive advantage. For most of the enterprises agility is not the appropriate answer because organizations are inherently slow. They can be guided only by adequate strategy. Competitive advantage must arise from complementary approach to classic and e-business concept.
electronic business; business strategy; strategic planning of information system
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Podaci o prilogu
2002.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the 13th International Conference Information and Inteligent Systems
Aurer, Boris ; Lovrenčić, Alen
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu
Podaci o skupu
13th International Conference Information and Inteligent Systems
predavanje
24.09.2002-26.09.2002
Varaždin, Hrvatska