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Competitive Advantage and E-business Strategy (CROSBI ID 494656)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Vrček, Neven ; Brumec, Josip ; Kermek, Dragutin Competitive Advantage and E-business Strategy // Proceedings of the 13th International Conference Information and Inteligent Systems / Aurer, Boris ; Lovrenčić, Alen (ur.). Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2002

Podaci o odgovornosti

Vrček, Neven ; Brumec, Josip ; Kermek, Dragutin

engleski

Competitive Advantage and E-business Strategy

Frequent changes of modern technologies combined with speed and continuous evolution of electronic business present significant problem for the enterprise. Such fast flow of changes suggests business concepts almost contradictory with strategic approach to management and information system development. The proponents of this business philosophy argue that strategic approach is not suitable in modern, fast changing, conditions. The most important attribute they give to the new enterprise is agility. This paper shows that without proper strategy in electronic business environment enterprise loses its competitive advantage. Electronic business has significant negative impact on competitive advantage. For most of the enterprises agility is not the appropriate answer because organizations are inherently slow. They can be guided only by adequate strategy. Competitive advantage must arise from complementary approach to classic and e-business concept.

electronic business; business strategy; strategic planning of information system

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Podaci o prilogu

2002.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of the 13th International Conference Information and Inteligent Systems

Aurer, Boris ; Lovrenčić, Alen

Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu

Podaci o skupu

13th International Conference Information and Inteligent Systems

predavanje

24.09.2002-26.09.2002

Varaždin, Hrvatska

Povezanost rada

Informacijske i komunikacijske znanosti