engleski

'Domestic tourist' Demand for Heritage Attractions

Cultural and historical heritae is one of the destination attractiveness factors, which contributes to the development of diversified tourism offer. It is reasonable to assume that having a rich cultural and historical heritage does not necessarily mean its complete utilization. Starting from the given and historical heritage was conducted. With a specifics aim of ascertaining the domestic consumers' level of awareness of destinations' cultural and historical heritage, and variations of responses according to the socio-demographic characteristics. Furthermore, consumers' attitudes to accessibility of cultural and historical heritage information, and utilization of curtular and historical heritage as an important part of tourism product in Croatia were analyzed.

heritage ; informed ; survey ; opinion ; statistical analysis ; CATI ; promotion ; market research

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