engleski

ESSEY ON THE DISSOLUTION OF FUNDAMENTAL PRINTING BUSINESS POSTULATIONS

Many questions have been put forth before those involved in the printing business. There was a coarse step taken in the field of printing some twenty years ago by implementing DTP. Today`s innovations with CTP are taken and implemented more soberly. The new questions demanding answers are: Why should the fundamental postulations of the printing industry be changed? How many investments are needed in the further integration with the printing press, for instance? Are new patents useful or harmful for stable production? Will today`s marginal printing business survive only in specific fields of implementation or is it the very core of the printing business fundamental postulations dissolution? Is hybrid printing necessary in order to comply with market requirements or to survive competition in the market? Do digital systems expand the assortment of graphic products? These questions point out to the fact that traditionalism is beginning to break down. Old-fashioned printers are not used to digital techniques that are being implemented into all graphic art segments, believing that by some kind of Guttenberg`s blessing they are protected from and immune to electronic innovations. On the contrary, it is necessary to unite in business, and be set free from the printing guild. The word integration is not discussed here only in the sense of binding organisations and machines inside the printing presses, but also as accepting all the other systems merging with computer technology. We are speaking about the integration of the printing business with multimedia implementation, e-business, digital kiosks, in order to comprehend that it is the only way to preserve the culture of graphic art.

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