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Food Marketing in the Function of Tourist Product Development (CROSBI ID 106097)

Prilog u časopisu | izvorni znanstveni rad

Meler, Marcel ; Cerović, Zdenko Food Marketing in the Function of Tourist Product Development // British food journal, 105 (2003), 3; 175-192-x

Podaci o odgovornosti

Meler, Marcel ; Cerović, Zdenko

engleski

Food Marketing in the Function of Tourist Product Development

A tourist product should be observed as a total, i.e., integral, one, comprised of material (goods) and immaterial (services) partial tourist products and partial tourist quasi-products (being the results of primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e., a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e., services, what will be eventually manifested in an increase in the room-and-board and, especially, secondary expenditures. Since the whole problematic is analyzed on the example of the Republic of Croatia, simultaneously proposed are correspondent solutions in the field of food marketing that would be in the function of tourist product development.

Croatia; food marketing; foodstuffs; tourist consumption; tourist product

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Podaci o izdanju

105 (3)

2003.

175-192-x

objavljeno

0007-070X

Povezanost rada

Ekonomija