engleski

Ecotourism - A Possible Further Development Trend of Croatia's Tourism Industry

Especially in the expressly competitive conditions that have been recently dominant on the global tourist market, Croatian tourism industry has to find out the new ways of its further development as well, whereby it may acquire the evidently necessary sustainable competitive advantage. Indubitably, one of the possible ways is also ecotourism. Namely, for a tourist, the quality of a destination and its immediate vicinity, possible potential for the acquisition of a new know-how, as well as the authenticity of a possibly acquired experience, are doubtlessly increasingly decisive when passing a decision on the selection of his/her possible tourist destination. Irrespective of their spatial encompassment, it implies that tourist destinations should deploy their partial tourist quasi-products, i.e., the natural, cultural, historical and other attractions, exactly in the ecotourism function. Ecotourism hereby implies the tourism industry whose partial or integral tourist product will incorporate a natural, historico-cultural, ethnological or gastronomic identity based on environmental principles. Thanks to the fact that the environment in the Republic of Croatia is still relatively ecologically preserved with regard to the competitive tourist countries and equally to the fact that the Republic of Croatia still constitutes a sort of an oasis for the production of ecologically healthy food in Europe, the Republic of Croatia's tourism industry may achieve a sustainable competitive advantage predominantly thanks to the fact that it obviously satisfies almost all preconditions for an environmentally healthy tourism industry. Such an approach necessitates the organized and mutually coordinated marketing endeavors of all tourist offer incumbents within the partial tourist destinations of the Republic of Croatia as an integral tourist destination, as well as the correspondent measures of the tourism policy incumbents at all the possible spatially encompassed levels, streamlined toward their "eco-transformation".

competitive advantage; Croatia; ecotourism; sustainability; tourism industry

nije evidentirano