Sport for all - its' essence and the ways of its promotion (CROSBI ID 498308)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bartoluci, Mato ; Omrčen, Darija ; Bartoluci, Sunčica
engleski
Sport for all - its' essence and the ways of its promotion
Sport for all is a faster and faster developing concept whose goal is to make sport accessible to all. Promotional activities of eny marketing mix strategy may be impoyed to teach people, by means of advertising, about the interrelationship between regular physical activity and health.
promotion; sport for all; tourism
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Podaci o prilogu
26-35-x.
2003.
objavljeno
Podaci o matičnoj publikaciji
"Making sport attractive for all"
Puhak, Stjepan ; Kristić, Krešimir
Zagreb: Ministarstvo prosvjete i sporta RH
Podaci o skupu
XVI European Sport Conference
predavanje
24.09.2003-26.09.2003
Dubrovnik, Hrvatska