engleski

MARKETING ASPCTS OF THE DEVELOPMENT OF CONGRESS AND INCENTIVE ACTIVITIES IN CROATIA

The Republic of Croatia with its existing, substantially poor tourist offer, with its tourist product that is qualitatively inferior in relation to the competitive surrounding and with hard direct and indirect consequences of war, has in the past ten years seriously worsen its market position. The very slow market recovery, especially on the higher quality markets of the most important tourist generating countries has reached the level, which is presently very close to its lowest point. There are however some reserves in insufficiently used possibilities for the development of some selective types of tourism, especially of the congress and incentive tourist activities, which can contribute to the prolongation of the tourist season and to the increase of tourist consumption. Congress and incentive travels are the common denominator for professional travels that can include: congresses and conventions, corporation group travels, incentive travels, individual business travels and fairs, and sports preparations. Each of the mentioned sorts of tourism has different motives, demands and specialized distribution channels. Marketing activities of the subjects interested in the development of the said activities have a number of specific characteristics in comparison to other selective types of tourism, especially in relation to other selective types of tourism that are oriented towards the major (great) vacation. This paper more closely specifies the characteristics of congress and incentive activities and determines the specific features of marketing activities of the subjects offering their services in congress and incentive tourism.

meetings; incentive; conventions and exhibitions (MICE); business traveller; tourism offer

nije evidentirano